Alex Pines is a designer and educator who builds brands, products, and systems from zero, using design to connect people, ideas, and technology with clarity and care. He currently leads brand and creative at Taxbit, the global compliance platform for the agentic digital economy, where he's helping build the marketing function from the ground up while shaping how the company positions and presents itself.

He's a co-founder of Vanilla, a fintech company backed by Venrock and Insight Partners, where he previously served as VP of Product Experience & Design, helping institutions like Vanguard simplify the complex. In 2025 he was named an inventor on Vanilla's first U.S. patent, a system that turns static documents into structured, visualized data using AI.

Prior to Vanilla, he co-founded Studio Rubric with Sam Trapkin and Justin Gilman, and has worked at SCI-Arc, AppDirect, and Housing Works.

He teaches design at CalArts, has taught at CUNY Queens College, and is a former assistant professor at Otis College of Art and Design, where he served as digital fluency coordinator and helped modernize the program's curriculum around UX/UI and professional development.

His work has been featured in publications including SLANTED, IDEA Magazine, Communication Arts, and The New York Times, and is held in the permanent collection at LACMA. Alex studied at GWU's Corcoran School of Art & Design, received his BFA in Graphic Design from MICA, and his MFA in Graphic Design from CalArts. As a Korean adoptee, he supports the adoptee community in Southern California as a board member of AKA Los Angeles.

 

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