Alex Pines is a co-founder and Vice President of Product Experience & Design at Vanilla, a fintech company backed by Venrock and Insight Partners. He leads product and design helping institutions like Vanguard and Morgan Stanley simplify the complex through design. In 2025, he was listed as an inventor on Vanilla's first U.S. patent, transforming static documents into structured, visualized data using AI.

Alex works across graphic, product, and systems design, using design as a way to connect people, ideas, and technology with clarity and care. Prior to Vanilla, he co-founded Studio Rubric with Sam Trapkin and Justin Gilman, and worked at SCI-Arc, AppDirect, and Housing Works.

He teaches design at CalArts and CUNY Queens College, and is a former assistant professor at Otis College of Art and Design, where he served as the digital fluency coordinator, helping modernize the program's curriculum around UX/UI and professional development.

His work has been featured in SLANTED, IDEA Magazine, LACMA, Communication Arts, and The New York Times. Alex studied at GWU's Corcoran School of Art & Design, received his BFA in Graphic Design from MICA, and his MFA in Graphic Design from CalArts. As a Korean adoptee, he supports the adoptee community in Southern California as a board member of AKA Los Angeles.

 

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